For Indie App & Game Founders

We improve your ARPDAU
in 90 days. Guaranteed.

We audit, rebuild, and optimise your entire monetisation stack, delivering a a system that runs itself. A 90-day project. A guaranteed result. No dependency created.

See If You Qualify → How it works ↓

No pitch. 20 minutes. We'll tell you honestly if we can help.

Trusted by
+92% revenue per download
+49% Ad ARPDAU increase
+37% Ad ARPDAU increase
+39% revenue from non-subs
+92% revenue per download
+49% Ad ARPDAU increase
+37% Ad ARPDAU increase
+39% revenue from non-subs
+92% revenue per download
+49% Ad ARPDAU increase
+37% Ad ARPDAU increase
+39% revenue from non-subs
The Problem

Your monetisation is
an afterthought. It shows.

You built something people use. But the revenue it generates doesn't reflect what it could earn. You know it.

01

You set it up once and moved on

You wired up mediation, added a few networks, and got back to building the product. The stack hasn't changed since. The market has.

02

You don't have time to become an expert

Mediation, waterfalls, bidding, floor pricing, fill rate, eCPM: it's a discipline in its own right. You're already running a company. You can't also run a monetisation desk.

03

You know you're leaving money on the table

You can feel it. Revenue looks reasonable on the surface, but it's never clear what it should be. There's no benchmark. No audit. Just the number you see every morning and the nagging feeling it could be higher.

04

Revenue feels like luck, not a system

Good week, quiet week. It's hard to tell why. ARPDAU fluctuates. You can't tell if it's the market, your users, your setup, or something you can actually fix. That uncertainty is expensive.

Why RiseRevenue

We've spent a decade inside this problem.

Monetisation consulting that actually sticks. We don't hand you a report and disappear. We rebuild the system, run the optimisations, and leave you something that works without us.

The founders who've worked with us don't need us again. That's the point.

⚙️

Done for you, entirely

We handle the mediation rebuild, partner setup, A/B testing, and delivery. Your only job is approving what we find, and showing up to the handover.

📊

Every change is measured

Nothing ships without a baseline. We AB test rigorously, tracking revenue impact alongside retention and UX health. Revenue growth that harms your product isn't a win.

🔒

Only trusted, established partners

We work with a shortlist of partners we know are stable and issue-free. When there are technical problems (and there occasionally are), we take the lead on resolution.

🎯

A result you can measure before we leave

We set the ARPDAU baseline at the start of month 1. The target is agreed upfront. By month 3, you can see exactly what moved and why.

How It Works

Four steps. You're only needed for two of them.

A 90-day engagement, structured from day one. No ambiguity about what we're doing or what you're getting.

01
Qualification call · 20 minutes

We check if we can genuinely help

A short, no-pitch call. We look at your app, your current setup, and your revenue tier. If we don't think we can move the needle, we'll tell you and point you somewhere that can. If it's a fit, the project starts.

20-minute call Honest assessment No commitment required
02
Month 1 · Audit & Rebuild

We find what's broken and fix the foundation

Full monetisation audit. ARPDAU baseline established. Mediation platform rebuilt: waterfall reconfigured, bidding integrated, partner set diversified, SDK stack reviewed for latency and fill rate issues. We also run an ASO diagnostic to flag any organic install gaps.

ARPDAU baseline Mediation rebuild Partner diversification SDK audit ASO diagnostic
03
Month 2 · Optimisation

We test everything. We keep what moves the number.

Ad UX review: rewarded placement, interstitial frequency, format mix. A/B testing live against the new baseline. Floor pricing strategy calibrated for seasonal CPM cycles. Every change measured against both revenue and retention before it ships permanently.

Ad UX optimisation A/B testing framework Floor price strategy Retention monitoring
04
Month 3 · Handover

You get a system that runs itself, leaving no dependency behind

Consolidation of all improvements. Full written playbook handed over: every configuration, every partner setup, every optimisation decision documented so you can sustain the results independently. No ongoing retainer required. If you want us to continue, you can. But you won't need us to.

Full playbook handover 90-day ARPDAU report Autonomous system No dependency
What's Included

Everything. Done for you.

One monthly retainer. The entire monetisation picture covered.

✓

Full monetisation audit

ARPDAU baseline established. Every revenue gap identified and prioritised before we touch a thing.

✓

Mediation platform rebuild

AdMob, MAX, Unity, IronSource: reconfigured for maximum competition across your inventory.

✓

Partner diversification

Right networks, right setup. We work with trusted, established partners with a track record of stability.

✓

SDK & infrastructure audit

Latency, timeout issues, fill rate leaks, found and resolved. The stuff that kills revenue silently.

✓

Ad UX optimisation

Rewarded, interstitial, banner: placement, frequency, and format mix tuned for conversion with minimal friction.

✓

A/B testing framework

Every change tested before it ships permanently. Revenue impact and retention health both tracked.

✓

ASO diagnostic

Store page and keyword gap analysis. We flag organic install opportunities, because more users means more revenue from the system we just built.

✓

Full playbook handover

Everything documented. Every configuration, every decision, every partner contact. You own it completely.

Ready to find out what you're leaving on the table?

20 minutes. No pitch. We'll tell you honestly if we can help.

See If You Qualify →
The Guarantee

A measurable result. Guaranteed.

We guarantee a measurable uplift in your ARPDAU by the end of the 90-day engagement. If we don't hit the agreed target, you receive a full refund of all fees paid.

The only condition: your DAU baseline remains reasonably stable. We can improve how much each user earns you. We can't fix what a UA pullback pulls apart.

We set the target at the start of month 1, against the established baseline. There's no ambiguity about whether we hit it.

How the guarantee works

01

At the start of month 1, we establish your ARPDAU baseline: a clean, agreed number both sides can verify.

02

We agree a measurable uplift target, specific to your app, your starting point, and what we find in the audit.

03

By the end of month 3, we measure against the baseline. Hit the target: project complete. Miss it: you receive a full refund of all fees paid.

Results

Numbers from the work. Not our words.

Real results across apps and games. Every number is measurable, attributable, and independently verifiable by the founders who lived it.

+37%
Ad ARPDAU increase
+49%
Ad ARPDAU increase
+39%
Revenue from non-subscribing users
+92%
Revenue per download
200M+Registered users
3M+Monthly active users
#1Health & Fitness app, worldwide
4.6★App Store rating (273k reviews)

Sweatcoin is the world's largest move-to-earn app, rewarding users with digital currency for every step they take. Founded in London in 2014, the app converts 1,000 steps into one Sweatcoin, which users spend on brand offers, products and experiences in its marketplace. Sweatcoin has surpassed 200 million registered users and remains the #1 Health & Fitness app globally, with NHS partnerships and peer-reviewed evidence showing a 20% sustained increase in daily activity among users.

★★★★★

"In the first 60 days of our partnership, RiseRevenue not only managed to significantly improve our ARPDAU and overall revenue, but also allowed us to reallocate time to benefit other areas at Sweatcoin."

Jared Harding
Sweatcoin
8M+Total downloads
85KDownloads per month
4.28★Google Play rating (28k reviews)
PartySocial game genre

Photo Roulette is a viral social party game developed by Photo Roulette AS in Oslo, Norway. Players compete to identify whose photo has been randomly pulled from their group's camera rolls — part social experiment, part party game. Available since 2017, the app has accumulated over 8 million downloads and consistently ranks among the most downloaded party games on both iOS and Android, with strong organic growth driven entirely by word-of-mouth.

★★★★★

"RiseRevenue had a significant impact in a very short space of time. The strategy was communicated clearly upfront and its execution led to a large increase in our advertising revenue."

Thorvald Thorsnes
Photo Roulette
10M+Total downloads across portfolio
5M+Downloads, Brain Games: Left vs Right
2010Founded, Los Angeles
CasualWord, puzzle & brain training games

MochiBits is an independent mobile game studio based in Los Angeles, founded in 2010. The studio builds casual puzzle, word and brain-training games for iOS, Google Play and Amazon — including their flagship title Brain Games: Left vs Right, which has surpassed 5 million downloads. Operating as a lean, founder-led team, MochiBits focuses on games with strong replay mechanics and ad-supported monetisation across a catalogue of titles.

★★★★★

"RiseRevenue has helped us see the full revenue potential of our existing ad inventory. They had a significant impact on our revenue quickly and continue to search for ways to incrementally improve our setup."

Kyle Yamamoto
MochiBits
BAFTAAward winner, Artistic Achievement
AppleDesign Award, INKS (2016)
2008Founded, London
PremiumPaid puzzle & adventure games

State of Play is a London-based independent games studio founded in 2008, known for crafting some of the most beautifully made games on mobile and PC. Their portfolio includes KAMI, KAMI 2 (BAFTA nominated), Lumino City (BAFTA winner, handcrafted entirely from paper and card), INKS (Apple Design Award 2016) and narrative adventure South of the Circle. Their titles occupy the premium end of the market, with a loyal audience of players who value craft and artistic integrity over volume.

★★★★★

"Working with RiseRevenue on our ad monetisation opened up revenue we didn't know we were leaving behind. A measured, thoughtful approach that understood our audience and our product."

Luke Whittaker
State of Play Games
Alastair Thomson, founder of RiseRevenue
About

Built by someone who's
lived inside this problem.

I spent the last decade in mobile ad monetisation. I was the first commercial hire at Tapdaq, a mediation platform later acquired by Tapjoy. I've personally managed over $100M in ad revenue across hundreds of publishers, spanning every genre of app and game.

That experience made one thing clear: most indie founders have monetisation setups that were built once and never properly optimised. The opportunity sitting in a well-run mediation stack is almost always larger than it looks from the outside.

10+ Years in app monetisation
$100M+ Ad revenue managed
100s Publishers worked with
FAQ

Questions we always get.

If something isn't answered here, ask it on the qualification call.

We establish your ARPDAU baseline in week one of month 1: a clean, agreed average across a representative window. The target uplift is set then, in writing, and is specific to your app and starting position. At the end of month 3, we measure against it. There's no ambiguity, no moving the goalposts. Both sides can verify the number independently.
AdMob, MAX (AppLovin), Unity LevelPlay (formerly IronSource), and other established platforms depending on your stack. We only recommend partners with a strong track record of stability. If your current setup uses something outside these, we'll assess it at the audit stage.
Minimal. One short qualification call before we start. Your involvement during the project is limited to approving what we find, answering occasional questions from us, and showing up to the monthly strategy call. The work (the mediation rebuild, the testing, the configuration) is ours. If you're spending more than an hour a month managing this engagement, something has gone wrong.
Both. We've worked across mobile games (casual, mid-core, hypercasual) and apps across many categories over the last decade. The monetisation principles are broadly consistent; the implementation details vary by title, which is why we audit before we touch anything.
We AB test everything and track retention and health metrics alongside revenue. If a change drives revenue but damages retention, it doesn't ship. We're optimising the value you extract from existing users, not plastering them with ads. More ad placements isn't the strategy. Better yield from the right placements is.
You get the full playbook (every configuration, every partner setup, every decision documented) and a system that runs with almost zero management time. You don't need us after month 3. If you want incremental optimisation work in future, we can continue on a project basis. But we're not building a dependency. Think of it as a 90-day fix, not a subscription.
That's exactly who this is built for. We don't need a monetisation team on your side. We are the monetisation team for 90 days. All we need is access to your analytics and mediation dashboard, a developer for occasional SDK-level changes, and someone who can approve decisions. That's typically the founder.
Get Started

Ready to find out what your app should be earning?

Book a 20-minute qualification call. No pitch. We'll look at your setup and tell you honestly whether this is the right fit.

See If You Qualify → Limited to 3 new projects per quarter · Next intake starts 1 April